Thursday, June 05, 2003

What are country radio media consultants telling stations about the Dixie Chicks these days?
We've been very carefully tracking a massive quantity of local research on Chicks music over the last six weeks in client callout, gold testing and internet research and can assure you that heavy users of country radio have not changed at all in their positive acceptance of a large volume of Dixie Chick music.  There are at least seven Chicks songs which when tested in the last few weeks were called "a favorite" by at least one third of all respondents.
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Pragmatically speaking, failing to play the most popular songs of your target listeners for political reasons creates a major vulnerability, which can be used against you by a competitor.

(From McVay Media.)

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