ABC Confirms Shift to Wieden: "ABC Confirms Shift to Wieden
January 26, 2006
By Kathleen Sampey
NEW YORK Wieden + Kennedy here has won media planning and buying duties for ABC TV network and the ABC Family cable channel, the client confirmed.
Omnicom Group's OMD in Los Angeles handled the business for eight years.
The assignment covers categories such as entertainment, news, daytime and late-night programming for the cable channel and network, which air shows such as Jimmy Kimmel Live and Desperate Housewives.
Sources estimate billings close to $100 million. TNS Media Intelligence lists ABC's media spend at $140 million in 2005.
I'm pretty sure there's got to be a downside to this, but for the moment all I can think is, SO LONG ACTIVE INTERNATIONAL!
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