(Insert licorice flashback here)
The press release gushes:
Reminiscent of its British heritage, Altoids, the Curiously Strong Mints®, is proudly introducing Liquorice Altoids® to their esteemed line of mints. This bittersweet new addition to the celebrated line of mints delivers the same aromatic intensity and authentic flavor expected from Altoids. Available in the ubiquitous reclosable metal box, new Liquorice Altoids will stand apart from the other breath-fresheners with a striking black and gold tin that uses stripes on the face of the lid for the first time.
"Liquorice is an old-world flavor with an enormous following of people with discriminating tastes for powerful and sophisticated flavors," said Brand Director, Altoids. "It makes perfect sense for Altoids to introduce a power mint that is both curiously strong, reminiscent of our British roots and a favorite among liquorice and fresh breath aficionados."
Possibly. I guess this could appeal to that niche market, the one that likes the idea of candy, but wishes it wasn't so darn edible.
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