"The Care Bears are out of hibernation… and sizzling!" American Greetings ("Greeting the Future!") has jumped on the 80's-retro bandwagon. Mike Brown, Vice President of Licensing for American Greetings, obviously has the Care Bear ethos at the core of his being: "The Care Bears helped revolutionize the licensing industry in the '80s....Earlier this year, we commissioned a brand recognition study, and we were astounded to learn that the Care Bears have an 88 percent recognition level among women ages 18 to 49." (Yeah -- Marketing Asshole Bear was always my favorite too, Mike.)